Privacy Policy

Pursuant to European Regulation 2016/679 of the European Parliament and of the Council of 27th April 2016, on the protection of natural persons with regard to the processing of personal data (in short “GDPR”)

 

PhotoSì S.p.A Unipersonale (hereinafter referred to as “PhotoSì”), in the person of its legal representative pro-tempore, in his capacity as Data Controller of the personal data collected directly from the person concerned, provides you with this information notice in accordance with Article 13, GDPR (in short “Information notice”).  

In any case, the logical and physical security of the data and, in general, the confidentiality of the personal data processed will be ensured by taking all the necessary suitable technical and organizational measures to ensure their security.

 

Data Controller’s identity and contact details

PhotoSì S.p.A

Registered office in via Carpegna 22,

Riccione (47838 - RN)

Tax code and VAT number 03550860401

Tel 0541/609903 – privacy@photosi.com

 

Purposes of personal data processing and legal basis

Your personal data will be processed:

(i) without your mandatory consent for the following purposes:

  • online account registration on the PhotoSì website, App PhotoSì membership, order management, purchases, sales and delivery of products and monitoring, customer service management, payment management, management of returns and repairs, management of contacts with customers, voucher and discount management;  
  • administrative-accounting management and related obligations (issuance of receipts, invoices, preparation of payments), possible protection of credit positions, and defence before the courts;
  • internal statistics, business analysis and economic management, as well as sending advertising of similar products based on the contact data provided upon signing the contract, with the right to immediate erasure on request;

The above processing modes comply respectively with the following legal bases:

  • fulfilment of a contract or pre-contractual measures, meeting a request by the interested party –condition of lawfulness of Article 6, letter b) GDPR;
  • legal obligation to which the Data Controller is subject – condition of lawfulness Article 6, letter c) GDPR – or for the assessment, the exercise or the defence of a right in judicial proceedings;
  • pursuit of a legitimate interest of the Data Controller – condition of lawfulness of Article 6, letter f) GDPR – related to the improvement of business operations and market surveys, to the improvement of the services provided to its customers, direct marketing and customer loyalty.

 

The provision of the data marked in the form with (*), for the purposes referred to in the previous section (i), is mandatory and the lack of data and/or any express refusal to process the data will make it impossible for the Data Controller to implement the contract or the pre-contractual measures, and it will make it impossible for the interested party to fulfil the obligation, which might even result in the penalties provided for by the legal system.  

 

(ii) with your prior consent (Article 7, GDPR) for the following purposes:

  • various types of marketing activities, including the promotion of products and services, the distribution of posters and information and promotional material, the sending of newsletters and commercial communications by e-mail, invitations, vouchers also relating to PhotoSì partners;
  • profiling activities of various kinds, including behavioural analysis for promotional purposes, the creation of lists for promotional purposes, commercial communication, and the sending of newsletters, the creation of profiles for the provision of targeted and customized services for customers’ needs.

 

The provision of data for the purposes referred to in the previous section (ii) is optional, with the result that you may decide not to give your consent or to revoke it at any time. For these processing modes automated processes are used through the use of software that require in any case the human decision-making intervention aimed at avoiding unwanted consequences for the interested party, always and in any case limited to receiving communications from the Data Controller.   

 

Categories of recipients of personal data

For the purposes referred to in the previous paragraph, the personal data you have provided may be transferred or made accessible to:

  1. employees and collaborators of the Data Controller, in their capacity as authorized data processing staff (or the so called “individuals in charge of processing”);  
  2. third parties who carry out outsourcing activities on behalf of the Data Controller, in their capacity as Data Processors, including:  
    • providers of services to manage the information system and telecommunications networks, as well as the company in charge of the e-commerce management, providers of services to manage the filing of paper and/or computerized documentation, providers of services to manage customer assistance activities, including websites (e.g. call centres, help desks, etc.), providers of services to manage commercial communication activities;
    • freelancers, offices or companies in the field of assistance and consultancy relationships, also for the control of the company organizational management;
    • banks and credit and insurance institutions to carry out economic activities (payments/collections), and insurance activities;
    • persons who carry out checks, audits and the certification of the activities carried out by PhotoSì S.p.a., also in the interest of customers;
  1. judicial or supervisory authorities, administrations, public bodies and authorities (both national and foreign ones);

The complete updated list of the Data Processors is available upon written request to the address privacy@photosi.com.

 

Storage and transfer of personal data abroad

The management and storage of personal data occur on Cloud and on servers located inside and outside the European Union owned by and/or available for the Data Controller and/or third-party companies in charge of that, duly appointed as Data Processors.  

The transfer of data abroad to non-EU countries occurs exclusively in the context of the management of information systems for requirements strictly related to the performance of business activities and, in any case, in compliance with the provisions contained in Chapter V, GDPR.

Your personal data will not be disclosed.

 

Storage period for personal data

Personal data collected for the purposes indicated in the previous paragraph (c), section (i) will be processed and stored for the entire duration of any contractual relationship established.

 

From the date of termination of this relationship, for any reason or cause, the data will be stored for the duration of the limitation period applicable ex lege, that is 10 years.

While pictures and photographs are processed for the period of time necessary for their processing and stored for the period of 1 month, after which they are automatically deleted and destroyed, unless otherwise specified (for example by storing a project in your reserved area).  

The personal data collected for the purposes indicated in the previous paragraph (c), section (ii) will be processed and stored for the time necessary to fulfil such purposes and, in any case, for a period of no more than 24 months for marketing and no more than 12 months for profiling from the date in which we will receive your consent.

After this storage period, the data will be destroyed or anonymised.

 

Exercisable rights

In compliance with the provisions of Chapter III, Section I, GDPR, you may exercise the rights indicated therein, and more specifically:

  • Right of access - To obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the following information: the purposes of the processing, the categories of personal data concerned and the storage period, the recipients to whom these can be disclosed (Article 15, GDPR).
  • Right to rectification - To obtain, without undue delay, the rectification of inaccurate personal data concerning you and have incomplete personal data completed (Article 16, GDPR).
  • Right to erasure - To obtain, without undue delay, the erasure of the personal data concerning you, in the cases provided for by the GDPR (Article 17, GDPR).
  • Right to restriction of processing - To obtain restriction of processing in the cases provided for by the GDPR (Article 18, GDPR).
  • Right to data portability - To receive the personal data concerning you in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance, in the cases provided for by the GDPR (Article 18, GDPR).
  • Right to object - To object to processing of personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing (Article 21, GDPR)
  • Right to lodge a complaint with a supervisory authority - To lodge a complaint with the Authority for the protection of personal data, Piazza di Montecitorio 121, 00186, Rome (RM).


You may exercise these rights by simply sending a request per e-mail to the Data Controller’s address privacy@photosi.com.

The value of samples for your business

the_value_of_the_samples_for_your_business

Who out there doesn’t want to book more clients and make more money? There are a lot of different ways to advertise, but the key to business success today is generating a buzz about your business and your brand.

If you are looking to stand out among the competition, you have to take your studio samples into great consideration. That's what we talked about with Marc Anthony and Tony Ryan from Marc & Tony Photography. 

Here are a few tips from Marc and Tony about showcasing album samples.

"Hi Marc, Hi Tony! How do you get the most from your studio samples?"

Have you ever heard the saying “You only sell what you show”? It’s true. Most photographers love certain covers and that is all they show to their clients.  We see everything that is in the market and it is easy for us as photographers to select what appeals to us and do not always keep potential clients in mind.

We’ve found that the best way to up-sell clients, is to show sample wedding albums that have 60-80 pages and family books that have at least 30 pages. We do this for two reasons.

The first being that albums with a lot of pages tell a complete story of a couple’s wedding, engagement session or family lifestyle shoot. All of the best images and details are included, along with other supporting moments that they won’t want to forget. Remember, you are storyteller, capturing moments that will be part of a family’s history. If the images aren’t included in an album or book, they cannot be added in the future.

The second reason is simple, it’s good sales. When a client sees that all of your samples have a high number of pages, they believe this is representative of all your other client’s purchasing decisions.  Even if a couple doesn’t purchase a 60 page wedding album or your family client opts for less than a 30 page family book, chances are they will purchase more than the minimum offered in your collection.

the_value_of_samples-for_your_business_1

"How many Covers do you show to your clients?"

We believe in presenting a variety of cover options to our clients. They are coming to you for a memorable experience, beautiful imagery and of course unique books and albums.  Our brand is based on fashion and style. Album Epoca is the perfect partner for us, with their wide range of fashionable covers to select from.

For example,  if you were to show only one or two types of covers, let’s say the Las Vegas and Newport, that is all you will sell. Client’s will gravitate to what you show them and this will certainly limit you in the long run. Even if your clients love these covers, just think about what would happen if you show them a number of different sample options and talk about all of the other covers available with the AE creative guide. A whole new world of possibilities is opened to them. Also, it is a great talking point for us as photographers to share with clients and for them to share with family and friends. In doing this, you just opened up a whole new sales opportunity and also increased your client base.

"So, how many sample do you have in your studio?"

We have 10 printed samples, with a range of covers from classic to fashion-forward so that we can appeal to a variety of tastes and show potential clients we have something for everyone’s style.  In addition to those 10, we also have 16 foam covers (cover kit) displayed in our office along with the AE Creative Guide. If you utilize all of these amazing resources, this will certainly help you to become more successful in your business”

 This is the way Marc and Tony goes for success. We want you too in that way.


FIND OUT ALL THE ALBUM COVERS

 

How to choose the best professional photographic paper for your photos
The value of samples for your business

About Author

Album Epoca Team
Album Epoca Team

Album Epoca offers business solutions for professional photographers and produce handmade Albums, professional Photo Books, Matted Prints, Frames, Panels and Canvas prints that embody Made in Italy quality.

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