It is said that we eat a dish twice: first with our eyes and then with our mouth. This is why the best cooks care so much about the appearance of their dishes: enhancing the senses of customers means offering them an unforgettable experience, which can be recommended to friends and acquaintances. The sensory approach is not by chance increasingly used: have you ever noticed how many stores make use of background music and scented fragrance diffusers? Even photography studios can use sensory stimuli, for example with the use of AE Guide.
AE Guide is much more than just a “catalog of materials”: it is an essential tool to offer your customers a unique way of discovering all the materials and accessories that make up your albums. The opportunity to closely observe and touch every detail can really make the difference for a couple who are eager to make one of the most important - and consequently expensive - purchases of their life: their Wedding Album.
Are you wondering to what extent relying on a multisensory approach can be useful in the age of the Web and ubiquitous screens? Simple: where the massive overexposure to visual stimuli has created a kind of addiction, tact turns out to be a powerful ally to draw your customers’ attention.
Fostering a direct sensory experience with products, through AE Guide and samples, turns out to be a winning choice, since it opposes the dematerialization of products typical of online purchases.
What does AE Guide contain?
- Wads of all materials, in all color variations;
- An overview of Fujifilm photo papers and a Plexi sample;
- A complete collection of steel inserts, engravings, and metal initials;
- Samples of graphics printed on eco-leather, fabric, stone, and wood.
Requesting AE Guide is really simple, and we are sure that its use can really give an edge to your talks!