Customers are not all the same, and surely you will have understood this after few, very few appointments with some of them. If they entered your studio, it goes without saying that they share something: they love the way you take pictures. But for the rest, every couple is a world apart, and understanding who you have in front of you is vital for your proposal to be successful and, above all, to make money with the photos you will take of them.
Many couples who hire you for their wedding day will immediately ask you for information on the wedding album; others will be doubtful, or perhaps only undecided; still others might firmly exclude they want an Album.
For each of these types, it is essential to know the options available to successfully complete your work, offering them what is most valuable: printing photos of their wedding day, for themselves and their families.
It’s true, speaking skills are often not sufficiently effective and persuasive when it comes to convincing someone to buy what they do not want (or they do not yet know that they want!). How many times have you heard “We do not have time to choose the photos”, “It is really complicated for us to go back to the studio” or “The album is more than enough”? At this moment, your ability to propose the bride and groom valid alternatives must come into play.
With the Album Epoca App you can offer your customers a practical, intuitive and very convenient solution to view all the photos that you took of them, and order their print on photographic paper or on high-quality frames by simply using their smartphone.