Privacy Policy

Pursuant to European Regulation 2016/679 of the European Parliament and of the Council of 27th April 2016, on the protection of natural persons with regard to the processing of personal data (in short “GDPR”)


PhotoSì S.p.A Unipersonale (hereinafter referred to as “PhotoSì”), in the person of its legal representative pro-tempore, in his capacity as Data Controller of the personal data collected directly from the person concerned, provides you with this information notice in accordance with Article 13, GDPR (in short “Information notice”).  

In any case, the logical and physical security of the data and, in general, the confidentiality of the personal data processed will be ensured by taking all the necessary suitable technical and organizational measures to ensure their security.


Data Controller’s identity and contact details

PhotoSì S.p.A

Registered office in via Carpegna 22,

Riccione (47838 - RN)

Tax code and VAT number 03550860401

Tel 0541/609903 –


Purposes of personal data processing and legal basis

Your personal data will be processed:

(i) without your mandatory consent for the following purposes:

  • online account registration on the PhotoSì website, App PhotoSì membership, order management, purchases, sales and delivery of products and monitoring, customer service management, payment management, management of returns and repairs, management of contacts with customers, voucher and discount management;  
  • administrative-accounting management and related obligations (issuance of receipts, invoices, preparation of payments), possible protection of credit positions, and defence before the courts;
  • internal statistics, business analysis and economic management, as well as sending advertising of similar products based on the contact data provided upon signing the contract, with the right to immediate erasure on request;

The above processing modes comply respectively with the following legal bases:

  • fulfilment of a contract or pre-contractual measures, meeting a request by the interested party –condition of lawfulness of Article 6, letter b) GDPR;
  • legal obligation to which the Data Controller is subject – condition of lawfulness Article 6, letter c) GDPR – or for the assessment, the exercise or the defence of a right in judicial proceedings;
  • pursuit of a legitimate interest of the Data Controller – condition of lawfulness of Article 6, letter f) GDPR – related to the improvement of business operations and market surveys, to the improvement of the services provided to its customers, direct marketing and customer loyalty.


The provision of the data marked in the form with (*), for the purposes referred to in the previous section (i), is mandatory and the lack of data and/or any express refusal to process the data will make it impossible for the Data Controller to implement the contract or the pre-contractual measures, and it will make it impossible for the interested party to fulfil the obligation, which might even result in the penalties provided for by the legal system.  


(ii) with your prior consent (Article 7, GDPR) for the following purposes:

  • various types of marketing activities, including the promotion of products and services, the distribution of posters and information and promotional material, the sending of newsletters and commercial communications by e-mail, invitations, vouchers also relating to PhotoSì partners;
  • profiling activities of various kinds, including behavioural analysis for promotional purposes, the creation of lists for promotional purposes, commercial communication, and the sending of newsletters, the creation of profiles for the provision of targeted and customized services for customers’ needs.


The provision of data for the purposes referred to in the previous section (ii) is optional, with the result that you may decide not to give your consent or to revoke it at any time. For these processing modes automated processes are used through the use of software that require in any case the human decision-making intervention aimed at avoiding unwanted consequences for the interested party, always and in any case limited to receiving communications from the Data Controller.   


Categories of recipients of personal data

For the purposes referred to in the previous paragraph, the personal data you have provided may be transferred or made accessible to:

  1. employees and collaborators of the Data Controller, in their capacity as authorized data processing staff (or the so called “individuals in charge of processing”);  
  2. third parties who carry out outsourcing activities on behalf of the Data Controller, in their capacity as Data Processors, including:  
    • providers of services to manage the information system and telecommunications networks, as well as the company in charge of the e-commerce management, providers of services to manage the filing of paper and/or computerized documentation, providers of services to manage customer assistance activities, including websites (e.g. call centres, help desks, etc.), providers of services to manage commercial communication activities;
    • freelancers, offices or companies in the field of assistance and consultancy relationships, also for the control of the company organizational management;
    • banks and credit and insurance institutions to carry out economic activities (payments/collections), and insurance activities;
    • persons who carry out checks, audits and the certification of the activities carried out by PhotoSì S.p.a., also in the interest of customers;
  1. judicial or supervisory authorities, administrations, public bodies and authorities (both national and foreign ones);

The complete updated list of the Data Processors is available upon written request to the address


Storage and transfer of personal data abroad

The management and storage of personal data occur on Cloud and on servers located inside and outside the European Union owned by and/or available for the Data Controller and/or third-party companies in charge of that, duly appointed as Data Processors.  

The transfer of data abroad to non-EU countries occurs exclusively in the context of the management of information systems for requirements strictly related to the performance of business activities and, in any case, in compliance with the provisions contained in Chapter V, GDPR.

Your personal data will not be disclosed.


Storage period for personal data

Personal data collected for the purposes indicated in the previous paragraph (c), section (i) will be processed and stored for the entire duration of any contractual relationship established.


From the date of termination of this relationship, for any reason or cause, the data will be stored for the duration of the limitation period applicable ex lege, that is 10 years.

While pictures and photographs are processed for the period of time necessary for their processing and stored for the period of 1 month, after which they are automatically deleted and destroyed, unless otherwise specified (for example by storing a project in your reserved area).  

The personal data collected for the purposes indicated in the previous paragraph (c), section (ii) will be processed and stored for the time necessary to fulfil such purposes and, in any case, for a period of no more than 24 months for marketing and no more than 12 months for profiling from the date in which we will receive your consent.

After this storage period, the data will be destroyed or anonymised.


Exercisable rights

In compliance with the provisions of Chapter III, Section I, GDPR, you may exercise the rights indicated therein, and more specifically:

  • Right of access - To obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the following information: the purposes of the processing, the categories of personal data concerned and the storage period, the recipients to whom these can be disclosed (Article 15, GDPR).
  • Right to rectification - To obtain, without undue delay, the rectification of inaccurate personal data concerning you and have incomplete personal data completed (Article 16, GDPR).
  • Right to erasure - To obtain, without undue delay, the erasure of the personal data concerning you, in the cases provided for by the GDPR (Article 17, GDPR).
  • Right to restriction of processing - To obtain restriction of processing in the cases provided for by the GDPR (Article 18, GDPR).
  • Right to data portability - To receive the personal data concerning you in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance, in the cases provided for by the GDPR (Article 18, GDPR).
  • Right to object - To object to processing of personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing (Article 21, GDPR)
  • Right to lodge a complaint with a supervisory authority - To lodge a complaint with the Authority for the protection of personal data, Piazza di Montecitorio 121, 00186, Rome (RM).

You may exercise these rights by simply sending a request per e-mail to the Data Controller’s address

Take it from a Photographer: 5 tips for Holiday Sessions


Let’s be honest: the Holidays are a great sales opportunity for professional photographers!

To boost your profits, here are several practical tips on how to plan, market and sell 2022 Holiday sessions.

We’ve asked two seasoned photographers who have spent a lifetime in the industry: Prisca Caroli and Gabriele Zani, both specialized in Newborn, Maternity and Kids photography.

Each year, Prisca’s and Gabriele’s diaries are full of clients who choose their unique style and professionalism for their Holiday photos.

So here are 5 tips for Christmas Sessions

  • Plan in advance. Way, way in advance
    Defining the project a few months earlier is important when you’re organizing a quick sale event like the Holidays.

    If you’re thinking “I’m already behind” – you’re right. However, here we have lots of suggestions you can still put into practice; the rest will be helpful next year!

    Starting early gives you enough time to best organize your appointments. Our photographers suggest you schedule a separate time just for Holiday sessions, taking photos on a handful of dates and allowing yourself enough time for post-production and for the creation and delivery of any products.

    What’s the best way to organize Holiday sessions, especially in 2022?

    It depends on the type of settings you offer, the dates, and the time you can allocate for this event.

    Prisca, for example, groups all Holiday sessions in 10 days in November. Gabriele, on the other hand, is going for something totally new this year by taking his Holiday sessions outdoors. Both offer 30-minute photo sessions. The price, though, is not vastly different from that of “standard” sessions.

    Another suggestion is to have a clear idea of the photography setup months prior to the Holiday sessions. This way, you can find the decorations required at very low prices and entice your clients with a preview.

  • Build a relationship of trust with your clients
    “We’re always searching for new clients, but we must first of all work hard to keep those who understand the value of the service we provide.” These words from Gabriele Zani made us think. We don’t talk enough of the importance of building an honest relationship with one’s clients, regardless of the profession. In fact, 80–90% of Gabriele’s and Prisca’s Holiday sessions are booked by loyal clients who come back every year.

    Let’s always keep in mind that having the trust of clients means economic security.

    How do you build client loyalty?

    By making them understand the real value of what you do. This can be achieved through good communication (personal and distinctive) or by facilitating early booking of next year’s sessions.

    Prisca, for example, opens bookings gradually, giving priority to clients who took part in a photo session the previous year.

    Let’s now move on to another key aspect of Holiday sessions: marketing.

  • Set up effective marketing
    Your Holiday sessions should be marketed via a number of channels, according to your audience: i.e. direct contacts (via WhatsApp), newsletter and social media.

    WhatsApp is fast and direct, suitable for contacting loyal clients or those who have asked to be informed about the 2022 sessions.
    We recommend starting with a standard message and customizing it according to the recipient. If last year Laura thanked you for the extraordinary experience she had, remind her of it in your message. If little Thomas had tons of fun last time, tell his parents that this year it’ll be twice as fun! This activity requires time to plan, but it means that your clients will come to realize that they’re not just a number in your diary.

    A newsletter is the fastest tool to reach your whole client database. The problem with emails is that not everybody reads them, so make sure you resend the newsletter to those who haven’t opened it. To save time, all these steps can be automated. How? Find out in our e-book “Marketing Automation for Professional Photographers,” available to download in the Reserved Area of the Album Epoca website.

    Social networks are the main channels to generate interest and entice new clients, via posts or sponsored campaigns. We have explored this subject in depth in the e-book “How to get new clients through social media,” available in the Reserved Area of the Album Epoca website, in the Marketing Materials section.

    Prisca’s advice on marketing is to brand the Holiday event to make it unique and recognizable. She called her event “Merry Prisca”, and she promotes it every year on her social channels. This way, her followers understand the post at first glance because... repeating always helps!


    Holiday photo sessions can be very profitable, so make sure you invest time and money to market them as best you can. Using stories or short reels would be a great marketing idea. This type of post is more visible thanks to the Instagram algorithm, as it attracts more attention vs. a static image.

    Prisca created a fabulous video for the Merry Prisca 2019 event, from which you can take some ideas.

    And precisely because videos generate more interaction, Gabriele’s marketing via social networks is mainly through Instagram stories. He’s also created highlighted stories, so that his followers can view them even after the standard 24 hours have expired. Why not have a quick look at his profile!

  • Offer packages in line with your clients’ requests
    Both Prisca and Gabriele offer packages that include the session fee plus one or more printed products.

    Specifically, Gabriele builds 2 or 3 packages that include Event Books, calendars (single, 12 month or desk versions) and cards. The options for his clients are limited to one or more of these packages, but they can add products on top if needed. For him, the best time to upsell is right after the photo session.


    Prisca, instead, offers a single package that includes the cost of the session plus products totaling up to €100. After the photo session, she allows time for her clients to leaf through a brochure with all the products on offer. The brochure also shows prices, sizes and color variants selected especially by Prisca. This type of package allows her to obtain a higher profit vs. the agreed initial price. As a result, this is an excellent way to upsell and boost sales. 

  • Don’t represent the Holidays, let the Holidays represent you
    Build photographic settings consistent with your style. Often the colors and symbols of the Holidays take over the photographic style, which loses its identity. Both Prisca and Gabriele prefer clean settings that don’t distract from the sitter, who always needs to be the key subject.

    For the past few years, Prisca has opted for renting props and is now collaborating with other merchants in her area. We suggest you do the same, wherever possible, to reduce what are generally very high costs.

    Gabriele prefers dynamic settings that allow him to create stories. In fact, 85% of his clients purchase an Album he offers at a discounted price after the photo session. Another excellent upselling practice to take inspiration from!


So far, we’ve given you tips on how to organize and sell your Holiday sessions; now it’s time to suggest which products to offer your clients to increase your profits: Event Book 25x25 cm (10x10”), 5 spreads (10 pages), Canvas prints 30x40 cm(12x16”) and 50x70 cm (20x28”) and Ultralight Panels 30x40 cm (12x16”) and 50x70 cm (20x28”), all products included in our Holiday offering.

Don’t miss this opportunity to boost your sales: discover the Holiday campaign.

4 Tips for Selling Photographic Albums
Holiday photo sessions? Here are some ideas from those who organize them every year

About Author

Album Epoca Team
Album Epoca Team

Album Epoca offers business solutions for professional photographers and produce handmade Albums, professional Photo Books, Matted Prints, Frames, Panels and Canvas prints that embody Made in Italy quality.

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