Looking back to move forward:
the answer to keep working in this difficult moment
The situation that arose in our country due to the Coronavirus emergency is changing our lives and relational habits and will do so for a few more weeks.
We accept the restrictions on our freedom of movement for the common purpose to go back to a normal personal and professional life in the following weeks. In the meantime we move forward, we don't stop and we think of solutions that could let us look at the future with serenity.
Album Epoca has always been close to the professional photographers and our team thought of a valid solution to let you keep working and make money even in downtime when you can't work on new indoor or outdoor sessions.
We can name this operation: a memory lives on forever.
We encourage you to work on your database of clients, images and photography sessions and to analyze all those opportunities for potential upselling of physical products.
First of all, you have to consider all of those clients that in the past have only asked for the digital files of their session, always putting off printing the physical products. Second, think about the clients that, after a session with many photos, decided to print only a limited number of images or make only a frame or panel (out of them).
All these clients can be re-engaged and reactivated in the coming weeks with an offer that leverages their feelings and gives value to their best memories, their truest and most important emotions, through a physical product (an album, a frame or a panel).
For this purpose we wrote a letter/email template to be sent to your clients after a simple and quick customization to make it personal and direct (these small changes will take no more than two minutes of your time).
We've also created an excel file to manage this work within a structured process that will help you achieve the best conversion and monetization results these opportunities can get. We help you manage and structure the search for potential leads (identify clients who may be sensitive to this kind of offer), send emails, monitor your clients' answers and keep track of the conversion funnel (users who decide to confirm an order).
In the past months we've started the 3 for 1 offer, a promotion that allows you to supply your clients with Albums and Photobooks at a very competitive and advantageous price.
Let's roll up our sleeves and keep working!
• First step: analyze the client list of the last 5 years and extract the contacts (email and phone number) of those who don't have a physical product in their hands
• Second step: download the email template and the Excel file
• Third step: make some changes to the letter, send it and keep track of the delivers on the Excel file
• Fourth step: receive the orders and start making a profit!
You find all the materials in the Marketing Materials section of your reserved area.