Privacy Policy

Pursuant to European Regulation 2016/679 of the European Parliament and of the Council of 27th April 2016, on the protection of natural persons with regard to the processing of personal data (in short “GDPR”)

 

PhotoSì S.p.A Unipersonale (hereinafter referred to as “PhotoSì”), in the person of its legal representative pro-tempore, in his capacity as Data Controller of the personal data collected directly from the person concerned, provides you with this information notice in accordance with Article 13, GDPR (in short “Information notice”).  

In any case, the logical and physical security of the data and, in general, the confidentiality of the personal data processed will be ensured by taking all the necessary suitable technical and organizational measures to ensure their security.

 

Data Controller’s identity and contact details

PhotoSì S.p.A

Registered office in via Carpegna 22,

Riccione (47838 - RN)

Tax code and VAT number 03550860401

Tel 0541/609903 – privacy@photosi.com

 

Purposes of personal data processing and legal basis

Your personal data will be processed:

(i) without your mandatory consent for the following purposes:

  • online account registration on the PhotoSì website, App PhotoSì membership, order management, purchases, sales and delivery of products and monitoring, customer service management, payment management, management of returns and repairs, management of contacts with customers, voucher and discount management;  
  • administrative-accounting management and related obligations (issuance of receipts, invoices, preparation of payments), possible protection of credit positions, and defence before the courts;
  • internal statistics, business analysis and economic management, as well as sending advertising of similar products based on the contact data provided upon signing the contract, with the right to immediate erasure on request;

The above processing modes comply respectively with the following legal bases:

  • fulfilment of a contract or pre-contractual measures, meeting a request by the interested party –condition of lawfulness of Article 6, letter b) GDPR;
  • legal obligation to which the Data Controller is subject – condition of lawfulness Article 6, letter c) GDPR – or for the assessment, the exercise or the defence of a right in judicial proceedings;
  • pursuit of a legitimate interest of the Data Controller – condition of lawfulness of Article 6, letter f) GDPR – related to the improvement of business operations and market surveys, to the improvement of the services provided to its customers, direct marketing and customer loyalty.

 

The provision of the data marked in the form with (*), for the purposes referred to in the previous section (i), is mandatory and the lack of data and/or any express refusal to process the data will make it impossible for the Data Controller to implement the contract or the pre-contractual measures, and it will make it impossible for the interested party to fulfil the obligation, which might even result in the penalties provided for by the legal system.  

 

(ii) with your prior consent (Article 7, GDPR) for the following purposes:

  • various types of marketing activities, including the promotion of products and services, the distribution of posters and information and promotional material, the sending of newsletters and commercial communications by e-mail, invitations, vouchers also relating to PhotoSì partners;
  • profiling activities of various kinds, including behavioural analysis for promotional purposes, the creation of lists for promotional purposes, commercial communication, and the sending of newsletters, the creation of profiles for the provision of targeted and customized services for customers’ needs.

 

The provision of data for the purposes referred to in the previous section (ii) is optional, with the result that you may decide not to give your consent or to revoke it at any time. For these processing modes automated processes are used through the use of software that require in any case the human decision-making intervention aimed at avoiding unwanted consequences for the interested party, always and in any case limited to receiving communications from the Data Controller.   

 

Categories of recipients of personal data

For the purposes referred to in the previous paragraph, the personal data you have provided may be transferred or made accessible to:

  1. employees and collaborators of the Data Controller, in their capacity as authorized data processing staff (or the so called “individuals in charge of processing”);  
  2. third parties who carry out outsourcing activities on behalf of the Data Controller, in their capacity as Data Processors, including:  
    • providers of services to manage the information system and telecommunications networks, as well as the company in charge of the e-commerce management, providers of services to manage the filing of paper and/or computerized documentation, providers of services to manage customer assistance activities, including websites (e.g. call centres, help desks, etc.), providers of services to manage commercial communication activities;
    • freelancers, offices or companies in the field of assistance and consultancy relationships, also for the control of the company organizational management;
    • banks and credit and insurance institutions to carry out economic activities (payments/collections), and insurance activities;
    • persons who carry out checks, audits and the certification of the activities carried out by PhotoSì S.p.a., also in the interest of customers;
  1. judicial or supervisory authorities, administrations, public bodies and authorities (both national and foreign ones);

The complete updated list of the Data Processors is available upon written request to the address privacy@photosi.com.

 

Storage and transfer of personal data abroad

The management and storage of personal data occur on Cloud and on servers located inside and outside the European Union owned by and/or available for the Data Controller and/or third-party companies in charge of that, duly appointed as Data Processors.  

The transfer of data abroad to non-EU countries occurs exclusively in the context of the management of information systems for requirements strictly related to the performance of business activities and, in any case, in compliance with the provisions contained in Chapter V, GDPR.

Your personal data will not be disclosed.

 

Storage period for personal data

Personal data collected for the purposes indicated in the previous paragraph (c), section (i) will be processed and stored for the entire duration of any contractual relationship established.

 

From the date of termination of this relationship, for any reason or cause, the data will be stored for the duration of the limitation period applicable ex lege, that is 10 years.

While pictures and photographs are processed for the period of time necessary for their processing and stored for the period of 1 month, after which they are automatically deleted and destroyed, unless otherwise specified (for example by storing a project in your reserved area).  

The personal data collected for the purposes indicated in the previous paragraph (c), section (ii) will be processed and stored for the time necessary to fulfil such purposes and, in any case, for a period of no more than 24 months for marketing and no more than 12 months for profiling from the date in which we will receive your consent.

After this storage period, the data will be destroyed or anonymised.

 

Exercisable rights

In compliance with the provisions of Chapter III, Section I, GDPR, you may exercise the rights indicated therein, and more specifically:

  • Right of access - To obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the following information: the purposes of the processing, the categories of personal data concerned and the storage period, the recipients to whom these can be disclosed (Article 15, GDPR).
  • Right to rectification - To obtain, without undue delay, the rectification of inaccurate personal data concerning you and have incomplete personal data completed (Article 16, GDPR).
  • Right to erasure - To obtain, without undue delay, the erasure of the personal data concerning you, in the cases provided for by the GDPR (Article 17, GDPR).
  • Right to restriction of processing - To obtain restriction of processing in the cases provided for by the GDPR (Article 18, GDPR).
  • Right to data portability - To receive the personal data concerning you in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance, in the cases provided for by the GDPR (Article 18, GDPR).
  • Right to object - To object to processing of personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing (Article 21, GDPR)
  • Right to lodge a complaint with a supervisory authority - To lodge a complaint with the Authority for the protection of personal data, Piazza di Montecitorio 121, 00186, Rome (RM).


You may exercise these rights by simply sending a request per e-mail to the Data Controller’s address privacy@photosi.com.

Marketing Materials: the assets for professional photographers to communicate on social media

 

Let’s start from a fact: visual social networks like Facebook, Instagram and Pinterest are important tools for a professional photographer like you who works with images. Indeed, a well-structured communication allows you to obtain visibility, new clients and more income.

Nothing new under the sun: in order to stand out from the plethora of photographers (or wannabes) taking extraordinary photographs is no longer enough, you have to showcase them in a wider and more structured storytelling than the single post on Instagram.

A good social strategy varies according to goals and target audiences but, in general, it has to alternate content that shows your work, the products and services you offer, and promotions to attract new clients.

This implies a lot of work spent on creating content and promotional images, and if you’re lucky enough to have the time to do that, you’d rather use it for something else.
For this reason, we’ve created helpful resources that will make you save precious time!


What do the Marketing Materials provided by Album Epoca include?


In the reserved area of our website, all Album Epoca clients can find the Marketing Materials section, a place where we periodically add training materials and graphic assets to share your offer of products and services on social media, especially on Facebook, Instagram and Pinterest.

In particular, there are various types of graphic files (PDF, PSD, InDesign) that present the Album Epoca product offering organized by event: wedding, kids, ceremonies and portraits.
To simplify your work, each image already has the correct size and cuts for the related social channel. And, if you are an AE Premium Member, you can access more files and customize the graphic materials with your images to make your offer even more exclusive!
If you haven’t done it already, subscribe to AE Membership Premium, which doesn’t just offer more marketing resources but also tools and advantages to grow your business.


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How to use Marketing Materials in practice


1. To do promotions on a single product or bundles

As we often recommend to our customers, it’s important to offer a specific package for each event, even better if it is discounted compared to the single product.
For an important event such as a wedding, offer a package with an Album or Event Book and two smaller duplicates for parents or relatives. For minor events such as ceremonies, maternity and newborn sessions, offer a Panel or a USB stick in addition to the classic coffee table book.

Use the graphic materials to create your promotional posts, changing them according to the characteristics of the social networks: on Facebook you can give more space to the text, while on Instagram and Pinterest you’d want to favor images.
An example? On Facebook, offer a package with a coffee table book (Event Book) and a Frame at a discounted price to those clients who book a family portrait by a certain date.
The same promotion can be shared on Instagram by publishing 3 consecutive images: the first shows an Event Book, the second a Frame and the third the complete offer.
This structure focused on the images will allow you to enhance the products and the offer related to them.
Lastly, on Pinterest you can create boards with all the available promos to inspire your clients and show them an overview of your offer.


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2. To increase your visibility and get new clients.

Social networks are the right place to engage potential clients: share your products and services, and show them what they can have by printing your photographs.
As you may know, Facebook offers different types of posts such as carousels, interactive posts, photo albums; use this content consistently with the goal of your post.
Do you want to advertise your offering? Use the carousel ad. Do you want to collect your followers’ opinion on a certain topic/picture? Create an interactive post. You’ll just need to choose from the different graphic resources available in the reserved area of Album Epoca website.

On Instagram and Pinterest, where images are key, create inspirational content that shows your work. But don’t forget to also enhance the products and services you offer, this will show potential clients the charm of touching and reliving a special memory every day.


3. To do Personal Branding, that is to work on your professional image.

What is Personal Brand, in theory and mostly in practice, is explained in an e-book made by Album Epoca for their customers. You can download it directly from your reserved area, in the Marketing Materials section.

Meanwhile, we can tell you that taking care of your social media pages with quality content helps you make yourself known by new clients, but also establish on the market by giving a professional image of yourself and your work.
This will surely help you build trust and retain current and future clients. To create a distinctive and consistent communication with your brand, it’s essential to publish unique content: a first step is to personalize the graphic materials we prepared for you with your images.

All these activities will bring even more results if you invest a small budget: by implementing paid campaigns, aimed at the right target, you can reach a wider audience but also one that’s more interested in the services you offer.
For example, if you do newborn sessions, sponsor your offering of products suitable for children and offer a discounted package to new moms and dads, while if you offer wedding services, your target audience will be young couples.
Facebook allows you to intercept, with an ad hoc communication, only those who have that type of profile; you will then save precious time and money!

If you don't feel ready to start this kind of activity, don't worry! We’re creating an e-book for all of our partners on the use of social media in which we also explain how to set up paid campaigns.

Finally, always in the reserved area, you can find other marketing resources to engage your clients’ database by offering them to print, on an Album or a Frame, the photography session they made months or years before. How? We explain it here.

The Marketing Materials we offer are the starting point to work on your communication: add the page to your favorites, download the resources that you’re interested in and give value to your communication on social networks and beyond!

DOWNLOAD MARKETING MATERIALS

 

Photography doesn't stop: put your work to good use
Enhance your clients' memories: offer a professional solution to print their photographs

About Author

Album Epoca Team
Album Epoca Team

Album Epoca offers business solutions for professional photographers and produce handmade Albums, professional Photo Books, Matted Prints, Frames, Panels and Canvas prints that embody Made in Italy quality.

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