People are different from each other in terms of tastes, needs, and desires. When it comes to making a purchase, they try to satisfy all of them, whenever this is made possible by any form of interaction in the shopping experience, either human or digital. Simply put, people want to customize their purchases.
On the other hand, customization has become the prerogative of consumption habits. Many of the young couples who enter your studio will most likely be users, among many others, of digital services such as Netflix, which offers a customized viewing experience based on the user’s tastes. Being able to offer an interactive shopping experience to customers - who already expect it - is therefore essential for every professional, above all for a photographer who documents the most personal thing: life.
The online configurator of Album Epoca was created specifically for this purpose: even in a session led by a professional, the real-time configuration captures and further involves the customer, who can benefit from an immediate simulation of product creation based on his preferences.
This is a considerable competitive advantage in the Internet age and its immediate response time: with the photo album configurator, the distance between the still virtual product and the customer’s perception is significantly shortened.
Materials, formats, colors, graphics, paper, fore-edge painting, binding and many customizations available for albums: all these configurable parameters allow you to show your customers their album, even before it is created.