Privacy Policy

Pursuant to European Regulation 2016/679 of the European Parliament and of the Council of 27th April 2016, on the protection of natural persons with regard to the processing of personal data (in short “GDPR”)


PhotoSì S.p.A Unipersonale (hereinafter referred to as “PhotoSì”), in the person of its legal representative pro-tempore, in his capacity as Data Controller of the personal data collected directly from the person concerned, provides you with this information notice in accordance with Article 13, GDPR (in short “Information notice”).  

In any case, the logical and physical security of the data and, in general, the confidentiality of the personal data processed will be ensured by taking all the necessary suitable technical and organizational measures to ensure their security.


Data Controller’s identity and contact details

PhotoSì S.p.A

Registered office in via Carpegna 22,

Riccione (47838 - RN)

Tax code and VAT number 03550860401

Tel 0541/609903 –


Purposes of personal data processing and legal basis

Your personal data will be processed:

(i) without your mandatory consent for the following purposes:

  • online account registration on the PhotoSì website, App PhotoSì membership, order management, purchases, sales and delivery of products and monitoring, customer service management, payment management, management of returns and repairs, management of contacts with customers, voucher and discount management;  
  • administrative-accounting management and related obligations (issuance of receipts, invoices, preparation of payments), possible protection of credit positions, and defence before the courts;
  • internal statistics, business analysis and economic management, as well as sending advertising of similar products based on the contact data provided upon signing the contract, with the right to immediate erasure on request;

The above processing modes comply respectively with the following legal bases:

  • fulfilment of a contract or pre-contractual measures, meeting a request by the interested party –condition of lawfulness of Article 6, letter b) GDPR;
  • legal obligation to which the Data Controller is subject – condition of lawfulness Article 6, letter c) GDPR – or for the assessment, the exercise or the defence of a right in judicial proceedings;
  • pursuit of a legitimate interest of the Data Controller – condition of lawfulness of Article 6, letter f) GDPR – related to the improvement of business operations and market surveys, to the improvement of the services provided to its customers, direct marketing and customer loyalty.


The provision of the data marked in the form with (*), for the purposes referred to in the previous section (i), is mandatory and the lack of data and/or any express refusal to process the data will make it impossible for the Data Controller to implement the contract or the pre-contractual measures, and it will make it impossible for the interested party to fulfil the obligation, which might even result in the penalties provided for by the legal system.  


(ii) with your prior consent (Article 7, GDPR) for the following purposes:

  • various types of marketing activities, including the promotion of products and services, the distribution of posters and information and promotional material, the sending of newsletters and commercial communications by e-mail, invitations, vouchers also relating to PhotoSì partners;
  • profiling activities of various kinds, including behavioural analysis for promotional purposes, the creation of lists for promotional purposes, commercial communication, and the sending of newsletters, the creation of profiles for the provision of targeted and customized services for customers’ needs.


The provision of data for the purposes referred to in the previous section (ii) is optional, with the result that you may decide not to give your consent or to revoke it at any time. For these processing modes automated processes are used through the use of software that require in any case the human decision-making intervention aimed at avoiding unwanted consequences for the interested party, always and in any case limited to receiving communications from the Data Controller.   


Categories of recipients of personal data

For the purposes referred to in the previous paragraph, the personal data you have provided may be transferred or made accessible to:

  1. employees and collaborators of the Data Controller, in their capacity as authorized data processing staff (or the so called “individuals in charge of processing”);  
  2. third parties who carry out outsourcing activities on behalf of the Data Controller, in their capacity as Data Processors, including:  
    • providers of services to manage the information system and telecommunications networks, as well as the company in charge of the e-commerce management, providers of services to manage the filing of paper and/or computerized documentation, providers of services to manage customer assistance activities, including websites (e.g. call centres, help desks, etc.), providers of services to manage commercial communication activities;
    • freelancers, offices or companies in the field of assistance and consultancy relationships, also for the control of the company organizational management;
    • banks and credit and insurance institutions to carry out economic activities (payments/collections), and insurance activities;
    • persons who carry out checks, audits and the certification of the activities carried out by PhotoSì S.p.a., also in the interest of customers;
  1. judicial or supervisory authorities, administrations, public bodies and authorities (both national and foreign ones);

The complete updated list of the Data Processors is available upon written request to the address


Storage and transfer of personal data abroad

The management and storage of personal data occur on Cloud and on servers located inside and outside the European Union owned by and/or available for the Data Controller and/or third-party companies in charge of that, duly appointed as Data Processors.  

The transfer of data abroad to non-EU countries occurs exclusively in the context of the management of information systems for requirements strictly related to the performance of business activities and, in any case, in compliance with the provisions contained in Chapter V, GDPR.

Your personal data will not be disclosed.


Storage period for personal data

Personal data collected for the purposes indicated in the previous paragraph (c), section (i) will be processed and stored for the entire duration of any contractual relationship established.


From the date of termination of this relationship, for any reason or cause, the data will be stored for the duration of the limitation period applicable ex lege, that is 10 years.

While pictures and photographs are processed for the period of time necessary for their processing and stored for the period of 1 month, after which they are automatically deleted and destroyed, unless otherwise specified (for example by storing a project in your reserved area).  

The personal data collected for the purposes indicated in the previous paragraph (c), section (ii) will be processed and stored for the time necessary to fulfil such purposes and, in any case, for a period of no more than 24 months for marketing and no more than 12 months for profiling from the date in which we will receive your consent.

After this storage period, the data will be destroyed or anonymised.


Exercisable rights

In compliance with the provisions of Chapter III, Section I, GDPR, you may exercise the rights indicated therein, and more specifically:

  • Right of access - To obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the following information: the purposes of the processing, the categories of personal data concerned and the storage period, the recipients to whom these can be disclosed (Article 15, GDPR).
  • Right to rectification - To obtain, without undue delay, the rectification of inaccurate personal data concerning you and have incomplete personal data completed (Article 16, GDPR).
  • Right to erasure - To obtain, without undue delay, the erasure of the personal data concerning you, in the cases provided for by the GDPR (Article 17, GDPR).
  • Right to restriction of processing - To obtain restriction of processing in the cases provided for by the GDPR (Article 18, GDPR).
  • Right to data portability - To receive the personal data concerning you in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance, in the cases provided for by the GDPR (Article 18, GDPR).
  • Right to object - To object to processing of personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing (Article 21, GDPR)
  • Right to lodge a complaint with a supervisory authority - To lodge a complaint with the Authority for the protection of personal data, Piazza di Montecitorio 121, 00186, Rome (RM).

You may exercise these rights by simply sending a request per e-mail to the Data Controller’s address

Life Stories: how to promote this professional service online and offline


In this article we suggest a professional service you can provide for the printing of your clients’ photos. We call it Life Stories, because the aim is to create a tangible and lasting memory which preserves and celebrates the story of people.

In the article we explain why it is important to provide this professional printing solution and why you are the best person for the job. We also share tips and tools you may find useful when offering the service.

Now let's focus on how to communicate this project online (Facebook, Instagram, Pinterest) and offline (in studio or store), also thanks to marketing materials we provide Album Epoca subscribers with.

How to promote the Life Stories service?

• Involve your most loyal clients

Contact your loyal clients, those who turned to you for a photoshoot, and potential clients too, those who provided you with their contact details upon enquiring for information (mobile or email).

The simplest and most direct way to offer this service is by sending an email which leverages the emotional value of memory. For more effective communication, we strongly recommend you search your customer database for anyone who could really be interested and take the time to personalize an email for each of them.

For example, you can reach out to that client who booked you for a newborn session a year ago and offer a wall frame composition to celebrate the first year of her child's life.  Or for the man whose portrait you took together with his family, you could offer a life story kept in a Matted Prints.

To help you with this we have prepared an email template you can personalize and align with your communication target.

Se sei già registrato al sito Album Epoca puoi scaricare il template dalla sezione "Materiale Marketing" della tua area riservata. Se non sei ancora cliente ti basterà registrarti gratuitamente al sito e seguire le indicazioni sopra citate.

If you have already registered on the Album Epoca website, you can download the template from the "Marketing Materials" section in your reserved area. If you aren't a customer yet, simply register on the site free of charge and follow the aforementioned instructions.


• Fai promozione sul tuo sito web Promote on your website

As you already know, if you want to offer a service to your clients, they need to be able to  find all relative information on your website. Add a section dedicated to the project, where you can present the idea, the professional products you can provide, images of examples and any promotions.

Album Epoca provides different promotions on products for photographers; if you are already registered check out the "Promotions" section in your reserved area.

If you want  more visibility for the service, add an identifying image in the homepage,  along with a link to the dedicated section.

• Communicate on all major social networks

Promoting this service on Facebook, Instagram and Pinterest is fundamental : not only are these channels major touchpoints with new clients, they are also optimal environments for involving them.

To communicate the Life Stories service on social media we have created graphic resources in PSD format and specific example texts for each communication channel. These assets are available for download, free of charge, again in the "Marketing Materials" section of the reserved area.


• Engage in offline promotion

If you have a studio, you can use premises for promotion too, by means of a brochure displayed in the studio window or another visible location, describing the service and any promotions.

Lastly, incentivize sales with offers. Here are a few suggestions.

You can create word-of-mouth promotions, offering a free print to customers who bring a friend. 

Or family promotions, if one family requests several Life Stories (requesting the storytelling of their grandparents and children) or purchases more than one product, offer a discount on the second service/product.

As you can see, there are many ideas for launching this service. One suggestion for offering a promotion that is good value for money for your customers and remunerative for you, is to check our promotions and offer them, based on you sales targets.

Useful tips for structuring both your online and offline communication
Graphic materials and examples of texts for promoting the service on social media

Now it's up to you to use the marketing materials and put our suggestions into practice!


Enhance your clients' memories: offer a professional solution to print their photographs
Visual biographies: old photographs tell a story

About Author

Album Epoca Team
Album Epoca Team

Album Epoca offers business solutions for professional photographers and produce handmade Albums, professional Photo Books, Matted Prints, Frames, Panels and Canvas prints that embody Made in Italy quality.

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