Privacy Policy

Pursuant to European Regulation 2016/679 of the European Parliament and of the Council of 27th April 2016, on the protection of natural persons with regard to the processing of personal data (in short “GDPR”)

 

PhotoSì S.p.A Unipersonale (hereinafter referred to as “PhotoSì”), in the person of its legal representative pro-tempore, in his capacity as Data Controller of the personal data collected directly from the person concerned, provides you with this information notice in accordance with Article 13, GDPR (in short “Information notice”).  

In any case, the logical and physical security of the data and, in general, the confidentiality of the personal data processed will be ensured by taking all the necessary suitable technical and organizational measures to ensure their security.

 

Data Controller’s identity and contact details

PhotoSì S.p.A

Registered office in via Carpegna 22,

Riccione (47838 - RN)

Tax code and VAT number 03550860401

Tel 0541/609903 – privacy@photosi.com

 

Purposes of personal data processing and legal basis

Your personal data will be processed:

(i) without your mandatory consent for the following purposes:

  • online account registration on the PhotoSì website, App PhotoSì membership, order management, purchases, sales and delivery of products and monitoring, customer service management, payment management, management of returns and repairs, management of contacts with customers, voucher and discount management;  
  • administrative-accounting management and related obligations (issuance of receipts, invoices, preparation of payments), possible protection of credit positions, and defence before the courts;
  • internal statistics, business analysis and economic management, as well as sending advertising of similar products based on the contact data provided upon signing the contract, with the right to immediate erasure on request;

The above processing modes comply respectively with the following legal bases:

  • fulfilment of a contract or pre-contractual measures, meeting a request by the interested party –condition of lawfulness of Article 6, letter b) GDPR;
  • legal obligation to which the Data Controller is subject – condition of lawfulness Article 6, letter c) GDPR – or for the assessment, the exercise or the defence of a right in judicial proceedings;
  • pursuit of a legitimate interest of the Data Controller – condition of lawfulness of Article 6, letter f) GDPR – related to the improvement of business operations and market surveys, to the improvement of the services provided to its customers, direct marketing and customer loyalty.

 

The provision of the data marked in the form with (*), for the purposes referred to in the previous section (i), is mandatory and the lack of data and/or any express refusal to process the data will make it impossible for the Data Controller to implement the contract or the pre-contractual measures, and it will make it impossible for the interested party to fulfil the obligation, which might even result in the penalties provided for by the legal system.  

 

(ii) with your prior consent (Article 7, GDPR) for the following purposes:

  • various types of marketing activities, including the promotion of products and services, the distribution of posters and information and promotional material, the sending of newsletters and commercial communications by e-mail, invitations, vouchers also relating to PhotoSì partners;
  • profiling activities of various kinds, including behavioural analysis for promotional purposes, the creation of lists for promotional purposes, commercial communication, and the sending of newsletters, the creation of profiles for the provision of targeted and customized services for customers’ needs.

 

The provision of data for the purposes referred to in the previous section (ii) is optional, with the result that you may decide not to give your consent or to revoke it at any time. For these processing modes automated processes are used through the use of software that require in any case the human decision-making intervention aimed at avoiding unwanted consequences for the interested party, always and in any case limited to receiving communications from the Data Controller.   

 

Categories of recipients of personal data

For the purposes referred to in the previous paragraph, the personal data you have provided may be transferred or made accessible to:

  1. employees and collaborators of the Data Controller, in their capacity as authorized data processing staff (or the so called “individuals in charge of processing”);  
  2. third parties who carry out outsourcing activities on behalf of the Data Controller, in their capacity as Data Processors, including:  
    • providers of services to manage the information system and telecommunications networks, as well as the company in charge of the e-commerce management, providers of services to manage the filing of paper and/or computerized documentation, providers of services to manage customer assistance activities, including websites (e.g. call centres, help desks, etc.), providers of services to manage commercial communication activities;
    • freelancers, offices or companies in the field of assistance and consultancy relationships, also for the control of the company organizational management;
    • banks and credit and insurance institutions to carry out economic activities (payments/collections), and insurance activities;
    • persons who carry out checks, audits and the certification of the activities carried out by PhotoSì S.p.a., also in the interest of customers;
  1. judicial or supervisory authorities, administrations, public bodies and authorities (both national and foreign ones);

The complete updated list of the Data Processors is available upon written request to the address privacy@photosi.com.

 

Storage and transfer of personal data abroad

The management and storage of personal data occur on Cloud and on servers located inside and outside the European Union owned by and/or available for the Data Controller and/or third-party companies in charge of that, duly appointed as Data Processors.  

The transfer of data abroad to non-EU countries occurs exclusively in the context of the management of information systems for requirements strictly related to the performance of business activities and, in any case, in compliance with the provisions contained in Chapter V, GDPR.

Your personal data will not be disclosed.

 

Storage period for personal data

Personal data collected for the purposes indicated in the previous paragraph (c), section (i) will be processed and stored for the entire duration of any contractual relationship established.

 

From the date of termination of this relationship, for any reason or cause, the data will be stored for the duration of the limitation period applicable ex lege, that is 10 years.

While pictures and photographs are processed for the period of time necessary for their processing and stored for the period of 1 month, after which they are automatically deleted and destroyed, unless otherwise specified (for example by storing a project in your reserved area).  

The personal data collected for the purposes indicated in the previous paragraph (c), section (ii) will be processed and stored for the time necessary to fulfil such purposes and, in any case, for a period of no more than 24 months for marketing and no more than 12 months for profiling from the date in which we will receive your consent.

After this storage period, the data will be destroyed or anonymised.

 

Exercisable rights

In compliance with the provisions of Chapter III, Section I, GDPR, you may exercise the rights indicated therein, and more specifically:

  • Right of access - To obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the following information: the purposes of the processing, the categories of personal data concerned and the storage period, the recipients to whom these can be disclosed (Article 15, GDPR).
  • Right to rectification - To obtain, without undue delay, the rectification of inaccurate personal data concerning you and have incomplete personal data completed (Article 16, GDPR).
  • Right to erasure - To obtain, without undue delay, the erasure of the personal data concerning you, in the cases provided for by the GDPR (Article 17, GDPR).
  • Right to restriction of processing - To obtain restriction of processing in the cases provided for by the GDPR (Article 18, GDPR).
  • Right to data portability - To receive the personal data concerning you in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance, in the cases provided for by the GDPR (Article 18, GDPR).
  • Right to object - To object to processing of personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing (Article 21, GDPR)
  • Right to lodge a complaint with a supervisory authority - To lodge a complaint with the Authority for the protection of personal data, Piazza di Montecitorio 121, 00186, Rome (RM).


You may exercise these rights by simply sending a request per e-mail to the Data Controller’s address privacy@photosi.com.

Enhance your clients' memories: offer a professional solution to print their photographs





The images captured by a professional, the digital pictures taken with a last-generation smartphone, the white and black prints that show the signs of time, all have one thing in common: they are the visual testimony of a life.

In a moment when people have rediscovered the value of family and personal relationships, it's essential to have a tangible and lasting memory of loved ones to preserve and celebrate their history.

As a professional photographer and an image expert, who better than you can enhance the memories of your clients by offering a professional solution to print their photographs on a physical product?

Yes, we did say their photographs.

The images that have more to say are often the amateur ones that portray intimate moments  of everyday life in which the photographer cannot always take part. These photos are technically imperfect, out of focus and with slightly dull colors that are not as beautiful as those of a professional but they are special for those who jealously keep them in their phone gallery or between the pages of an old album.

But if your clients already have the photos, why should they choose you to print them?

For the same reason they rely on you when they want to capture special and iconic moments like a wedding, the birth of their first child or a ceremony: they want a professional result.

You are an image expert: you can evaluate it, choose it, improve it thanks to your post-production work and create a lovely visual storytelling.
These skills are the main reason why customers should entrust you with their most precious memories and, above all, the reasons that must push you to present yourself as an expert.


How to offer this service?


Here's some practical tips. 

• Choose the right target to offer this service to

As fascinating as it can be for many clients, this service is not for everyone. A project of this type entails expenses that not everyone can afford and is often requested to celebrate special occasions.

Therefore, you must carefully choose both who to offer it to and when.

Some groups that might be right for you are loyal clients, local entrepreneurs, sportsmen or business owners interested in telling the history of their firm. These wealthy people are more likely to request a professional printing service, especially if they are looking for a unique gift.

Offer this service to celebrate wedding anniversaries, birthdays, important life goals such as graduations and other special occasions.

• Contact your loyal clients

Get in touch with your loyal clients, those who have already entrusted you with a photoshoot, and with potential ones, those who have left you their contact info (phone number or email) for enquiries.
The simplest and most direct way to offer them this service is by email, which allows you to leverage the emotion and the value of memories. To make communication more effective we encourage you to search in your customer database for those who belong to your target and create a personalized email for each group. For example, you can reach out to that client who booked you for a newborn session a year ago and offer them a wall frame composition to celebrate the first year of their child's life.

To help you with this, we have written an email template that you can customize to make it consistent with your communication purpose.
If you are already registered with Album Epoca, you can download the template from the "Marketing Materials" section of your reserved area. If you are not a customer yet, simply register on the website for free and follow the aforementioned instructions.

Let's not forget communication on the social media channels: Facebook, Instagram, Pinterest and your website are your main touchpoints with new clients. To support you also in this activity, in the coming weeks we will add useful graphic resources and social post templates in the Marketing Materials section to structure an effective communication on social media.

In addition, you will soon find our blog post on how to promote this service, both online and offline.

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• Offer quality products

Your artistic sensibility and your technical skills, combined with the quality of a handmade product, will be the key to obtaining a professional result starting from amateur images.
Album Epoca wall products are design objects, conceived to last over time and preserve the memory of special events. Besides, all Album Epoca customers will be able to offer wall prints at a competitive price, thanks to the discount on all Wall & Table Decor products (Wall and Tabletop Frames, Panels and Canvas Prints).

To find out more, check out the "Promotions" section of your reserved area.

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• Offer printing of old photographs

When offering this service, do not only ask clients for the digital files which they could actually print on their own (albeit with a less pleasant result). Encourage them to send you printed photos, slides and negatives that may have belonged to their parents or grandparents. These images are pieces of history that you can put together in a wall storytelling to be handed down from generation to generation.

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We have explained why it is important to offer a professional printing solution to your clients and why you are the most suitable person to entrust this service with. We have shared with you useful tips and tools but now it's up to you to tell life stories that your clients can give to their loved ones or hang in their living room.

find out more

Marketing Materials: the assets for professional photographers to communicate on social media
Life Stories: how to promote this professional service online and offline

About Author

Album Epoca Team
Album Epoca Team

Album Epoca offers business solutions for professional photographers and produce handmade Albums, professional Photo Books, Matted Prints, Frames, Panels and Canvas prints that embody Made in Italy quality.

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