AE Master - Francisco Guerrero | Album Epoca
AE Master Francisco Guerrero
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He first approached photography as an amateur, though collaborating with some professional photographers. Then, in 2002, he started his professional career.

 


Francisco was hit by the digital switchover, as well as many other photographers. He had to choose whether to keep using analogic cameras or taking the risk to shift to what was supposed to last not more than two years: digital photography. He was probably one of the first “going digital”, which turned out to be a smart choice  and while other photographers kept arguing on the difference in quality between films and pixels, he was improving his postproduction.


As it happens to a great deal of professionals, his first steps as a photographer were hard. He started by taking a lot of quick pictures at wedding receptions, communions, christenings etc., working with other photographers as well . Shortly after, in 1999,  besides shooting he began to scan negatives, post-produce and design albums.

From the very beginning Francisco focused on wedding photography  and studio sessions, trying to specialize constantly and reinvent himself in these two fields.  

Early in 2003, Martín Iglesias offered him to work as a digital technician and for many years he collaborated with some of the best brands: CANON, NIKON, SONY, OLYMPUS, FUJI, Elinchrom, Album Epoca, Midas, ImagoCenter etc…

It was the direct contact with the labs and the know-how he got of their process that fed his passion for technique and his will to constantly improve himself.

In 2003 he founded his first studio, closed to the public. To this day he has had studios of different kinds and sizes but always without a display window. In June 2012 he centralized them all in a single place, his new studio: IMAGO CENTER, a 750 square meter space entirely dedicated to photography.  

While carrying on his job as a professional photographer he also started developing digital photos for other renowned photographers.

His clientele includes:

Robert Freeman.- (photographer of The Beatles) who still works with him.

Pablo Julia Julia.- (of the magazine EL PAIS, director of photography , currently manager of the Andalusian Center of Photography).

Abel Ruiz de León.- (photographer who operates in war and danger zones)

Even Forensics and Civil Guards during the switchover to digital photography.
These are only a few important professionals among many others, unmentioned but not less important, who needed his numerous skills in post-production for albums and books design, exhibitions, publications, prints or photography contests.  

The chance to work with such professionals, to share mutual experiences and life lessons with them contributed to his growth, not only as a professional, and expanded his vision of photography.  

Francisco is a multidisciplinary photographer: indeed, he is also a member of the prestigious group of archeologists, Tercer Milenio, of the University of Huelva.

He is passionate for his job and focuses on the technique to obtain  the best results.

Committed to training and to the development of new technologies, he has held seminars and given presentations and classes in Spain and worldwide. He was also professor of  “ Expert in photojournalism” within a master’s degree course at the Faculty of Communication of Seville and his students designated him as best professor for two years in a row. Finally he held a course of “Expert in digital photography” offered by the Chamber of Commerce.

Teaching: seminars, presentations and workshops.

-Director of annual seminars of photography held by the Spanish Chamber of Commerce.  

- Director of annual seminars of professional photography held by the school of Imago Center.

- Speaker at the Foro de Fotógrafos, the biggest convention of wedding and portrait photography in Spain.

-Seminars all over Spain: Barcelona, Madrid, Salamanca, Majorca, Valladolid, Murcia, Badajoz, Cáceres, Cadiz, Ciudiad Real, Malaga, Jaen, Seville ,etc...

- Seminars in Porto, Portugal

-In US, speaker at WPPI in Vegas , the world’s most renowned photography convention where only 2 Spanish photographers were historically summoned to participate in , until 2013.

 -Seminars for Fuji Spain and Canon Spain


OPINION ABOUT ALBUM EPOCA

“Not only you can find in Album Epoca the excellent quality, both technical and human, when creating the albums or the passion they put in the attention to detail, but also a lab that cares about my images as much as I would or even more.

Working with them makes me confident that the outcome of my artwork will be successful”.